Our Team

Liam is a recent college graduate from Saint John’s University in Collegeville, MN. He graduated with honors in Economics and played football for the Johnnies. While away from the classroom and football field, Liam spent countless hours in the arboretum doing various activities including hiking, fishing, biking, and kayaking while also taking multiple trips to the Rocky Mountains and Boundary Waters Canoe Area. This is where he developed a passion for the outdoor industry.

Liam joined the Denne Sports Sales team in May of 2022 and helps manage Minnesota, North Dakota, South Dakota, Iowa, Nebraska, and Western Wisconsin. Liam is an avid outdoorsman and recognizes the importance quality outdoor wear has on a person’s outdoor experience. His goal is to provide retailers with a product that will best suit the needs of their customer in whatever activity they may enjoy.

Liam is based out the Twin Cities area in Minnesota.

Contact Liam at 651-621-0937 or liam.lannon@dssmw.com