Our Team

In 1991 Joe started Denne Sport Sales Inc.  Love of sports and the outdoors drove the passion to start this endeavor.

    Joe currently lives in Monticello, Minnesota with his wife Darla. Here, they enjoy bringing their chocolate lab Bo for walks in our woodland trails, on the boat fishing, or Kayaking on the lake. 

In 2009, a transition was made from the active industry.  Joe was asked to go on a trip to check out a show, Outdoor Retailer, where he fell in love with the outdoor industry. Over the years Joe has worked with the highest quality apparel and footwear brands in the industry. He continues to strive to bring the very best product, service and brand experience possible throughout the Midwest with impeccable product knowledge. Joe has won multiple accolades such as Agency of the Year and Sales Person of the Year for multiple brands throughout his career.

Contact Joe at 612-889-5537 or Joe.Denne@dssmw.com